Foosball UK is a startup in the North West of England, aiming to be the biggest provider of foosball tables to pubs and bars in the country. At the time, they were keen to build a foosball playing culture in the UK, through their distribution of tables and creating a community by hosting tournaments and events across the country.
Foosball UK required a complete brand development, visual identity, stationery and advertising collateral. We went for a retro visual identity, which mirrored the classic graphics of the 70s Soccer World Cup and Olympic events.