Entrepreneurial sales leader and design-literate generalist with a career built at the intersection of technology, design, and commercial growth. I’ve spent the last decade building and scaling businesses, shaping go-to-market strategies, and forging partnerships that turn thoughtful design and engineering into real-world impact. I’m most energized by roles that sit between vision and execution - where strategy, storytelling, and relationships matter as much as outcomes.
Outside of work, my constant through-lines are design, music, and food. You’ll usually find me digging for records, cooking for family and friends, or slowly renovating our home - balancing creative curiosity with hands-on making, and always appreciating the craft behind the work.
Since a very early age, I became fascinated by the prospect of bettering the world around me. Problem solving has always been a big passion of mine and has stayed with me throughout my life. Problems lead to better solutions and improving people’s lives or their experiences.
My approach is to really get to grips with the problem, and get under the skin of the user to fully comprehend their issues and why this is important to them. Empathizing with the user and asking them questions to uncover the deeper truths will eventually allow me to observe any specific patterns.
I prefer to generate ideas quickly and in a group when possible. There are no bad ideas, just some more outlandish than other, that often can open the door to a new way of thinking. As quickly as a direction is clear, creating a prototype or series of prototypes and testing the direction is essential to analyze if the chosen path is the correct one. Keeping the user as close to this process as possible is fundamental.
Process improvement is a huge part of my personality and the perfectionist in me always wants to improve and make it better. Improving this process is no different.